About the
Project
This DECATHLON Store is a carefully designed functional and experiential sporting goods environment, where architecture, layout, and service strategy converge to create an immersive retail ecosystem.
The building’s transparent glazed facades not only allow natural light to permeate the interior but also establish a visual connection between the store and the surrounding urban context, inviting customers in and signaling activity inside.
The building’s transparent glazed facades not only allow natural light to permeate the interior but also establish a visual connection between the store and the surrounding urban context, inviting customers in and signaling activity inside.
Info
“Experience Sport, Every Step of the Way.”
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Client
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LocationHerne, Germany
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Project delivery phase2025-2026
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Scope of WorkProject & Construction Management
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Architectthelenarchitekten
The
Result
Internally, the store is organized into clearly defined sport-specific zones, allowing intuitive way finding and effortless discovery across cycling, running, team sports, water sports, and outdoor recreation.
By blending operational efficiency, architectural clarity, and experiential engagement, the DECATHLON store exemplifies the brand’s philosophy of bringing sport to as many people as possible.
It is not merely a shopping destination but a dynamic, participatory environment where customers can explore, test, and engage with sports equipment in a cohesive, user-friendly, and inspiring spatial framework.
By blending operational efficiency, architectural clarity, and experiential engagement, the DECATHLON store exemplifies the brand’s philosophy of bringing sport to as many people as possible.
It is not merely a shopping destination but a dynamic, participatory environment where customers can explore, test, and engage with sports equipment in a cohesive, user-friendly, and inspiring spatial framework.
Florida
USA